How we can help your business
Every job on this page is one our team is doing for a salon business today. There are 142 of them across 15 areas, and you can hand us one of them or the lot.
Office and accounts
The admin that keeps the business moving and the books straight.
Day to day admin
8 jobs
- General admin, record keeping and data entry
- Managing the inbox, sorting what is urgent and writing the replies
- Booking meetings, preparing the presentation and sending the follow ups
- Keeping track of tasks, repeating jobs and projects
- Messages to customers, suppliers and your own team
- Preparing documents and keeping them current
- Booking salon visits and appointments
- Looking after the owner’s personal and business inboxes
Accounts
10 jobs
- Reconciling the bank and clearing accounts
- Coding and processing invoices
- Reconciling supplier statements
- Preparing the batch payment once the reconciliation is done
- Preparing and sending remittance advice
- Chasing missing receipts
- Following up customers who owe you money
- Answering finance and accounts questions
- Opening and setting up cash accounts
- Changing customer accounts, including moving a cash account to credit
Reporting
9 jobs
- The monthly marketing report
- Social media audits and figures
- Google Ads and website reports
- Search reports and keyword ranking updates
- Campaign briefs and presentations
- Reviews of how content and campaigns performed
- Customer service and operations reports where you want them
- Coordinating repeating projects and marketing activity
- Ongoing research into marketing opportunities and things to improve
Customers and orders
The salons who buy from you, their orders and their records.
Customer service and orders
14 jobs
- Customer support by email, help desk ticket and live chat
- Answering customer questions and fixing the common problems
- Sorting, tagging and escalating tickets by urgency
- Passing a customer’s concern to the right team, inside or outside the business
- Keeping notes on each customer conversation and updating your team
- Processing orders, tracking them and answering where a delivery is
- Changing an order, including swapping or adding items
- Cancellations, refunds and replacement products
- Price matching and promotional pricing
- Creating personal discount codes
- Checking product availability and warehouse stock
- Checking and adjusting loyalty points and rewards balances
- Watching customer reviews and escalating the bad ones
- Order status updates and coordinating with the warehouse
Leads and customer records
10 jobs
- Entering and tracking salon leads in the database
- Personal welcome emails and lead follow ups
- Creating, merging and maintaining customer accounts
- Updating contact details, including email and delivery addresses
- Keeping customer records matched between the online store and the inventory system
- Updating which sales rep looks after which account
- Finding and removing inactive customer records, in line with your policy
- Managing account status and deactivating accounts
- Cleaning up the database and removing subscriber data, in line with your policy
- Answering your own staff’s questions about customer record changes
Website and products
The online store, the prices and stock behind it, and being found on Google.
Website and online store
12 jobs
- Creating and updating product listings, with descriptions, images and prices
- Updating pages, banners, headers and blog posts
- Maintaining the product gallery and online catalogue
- Updating featured products and promotional sections
- Updating checkout forms, order forms and business details
- Editing and resizing product images for the site
- Marking items available, sold out or on clearance
- Site maintenance, audits and fixing problems
- Writing and updating product manuals
- Holiday trading hours and seasonal updates
- Placing customer orders through your approved ordering tools
- Coordinating draft and wholesale orders with the warehouse
Prices, stock and product data
10 jobs
- Price updates across the inventory system, spreadsheets and documents
- Keeping stock and product information current
- Price updates on order forms and catalogues
- Coordinating clearance lines and matching the online price
- Deactivating and archiving products in the inventory system and the online store
- Reviewing and maintaining product codes and barcodes
- Checking a product’s status matches between the inventory system and the online store
- Setting up price increases
- Coordinating availability and stock with the warehouse
- Cleaning up the inventory and product database
Being found on Google
11 jobs
- Regular search checks and upkeep on the site
- Describing every image so Google can read it
- Page titles, descriptions and search wording
- Keyword research, monitoring and ranking analysis
- Improving individual pages and the site as a whole
- Competitor research and analysis
- Regular site audits and fixing what they find
- Researching search trends and putting them to use
- Monitoring the site’s figures
- The monthly search report
- Monitoring Google Merchant Center and fixing its errors
Marketing
The monthly promotion and everywhere it has to appear.
Promotions and campaigns
8 jobs
- Planning and coordinating the monthly promotion
- Seasonal, holiday and special event campaigns
- Product launches, sales and special offers
- Competitions, giveaways and customer engagement campaigns
- Developing the promotional strategy and coordinating the creative work
- Promoting training and education events
- Local marketing and coordinating salon visits
- Reviewing how each campaign went, to plan the next one
Email marketing
9 jobs
- Planning and running monthly and occasional email campaigns
- Designing and writing newsletters
- Scheduling and sending campaigns
- Managing Mailchimp subscribers and audiences
- Welcome emails and automatic follow up emails for new leads
- Targeted emails for different customer groups, services and training offers
- Promotional emails and seasonal campaigns
- Email banners and images
- Keeping the email list tidy and organised
Social media
9 jobs
- Planning, creating and scheduling content across Facebook, Instagram, TikTok and Pinterest
- Posts, stories, reels and carousels
- Updating social accounts and business profiles
- Replying to comments and talking with your audience
- Posting in Facebook groups and promoting local businesses
- Trend and competitor research
- Social media audits and performance reports
- Coordinating content for promotions, events, training and seasonal campaigns
- Engagement activity and taking part in industry conversations
Paid advertising
7 jobs
- Monitoring and improving Google Ads campaigns
- Setting up and coordinating Facebook advertising
- Setting up and managing boosted posts
- Keyword research and campaign planning
- Monitoring and analysing campaign performance
- Weekly and monthly advertising reports
- Monitoring Google Analytics and reporting what it shows
Content and design
The words, pictures and video that all of the above runs on.
Writing
10 jobs
- Writing, editing and improving blog posts
- Researching product descriptions, benefits and how each product is used
- Education content, course materials and training announcements
- Promotional copy for sales, special offers and product launches
- Social media captions, hashtags and promotional copy
- Product, brand and competitor research for content planning
- Content plans, strategy and calendars
- Content for upcoming campaigns and featured products
- Researching trends, memes and short video ideas
- Updating content so it is clearer, more consistent and more engaging
Design and video
9 jobs
- Social media graphics, promotional materials and campaign visuals
- Editing short videos for product showcases, reels and promotions
- Website banners, email banners and other digital promotional pieces
- Flyers, brochures, catalogues, business cards and education materials
- Event announcements, course promotions and presentation slides
- Product packaging and product promotion design
- Email signatures and branded templates
- Image editing, resizing, layout changes and revisions
- Design refreshes, rebrand support and keeping the look consistent
Brand and image library
6 jobs
- Brand identity and visual design support
- Keeping to the brand guidelines and visual style
- Organising and maintaining image libraries and creative files
- Managing digital marketing materials and shared media folders
- Building and maintaining branded templates
- Organising product images, campaign materials and design files
Every job here is one our team does today.
None of this is a plan or a promise. Our team does each of these jobs for salon businesses now, with the same people on your work every day.
Your list will be shorter than this one.
Nobody hands us all 142 jobs. Ben goes through the list with you, you mark the ones eating your office’s day, and we start with those.
Bring your own list.
Thirty minutes with Ben will tell you which of these jobs we should take off your desk first.