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Three generations in haircare.

I grew up in the hair industry. My family has been in it for three generations, and I spent 13 years in salon distribution, from sales rep to national sales manager, before I ever built a website.

In 2011 I started Yoonet in Balanga City, Bataan. It is now a team of about 130 people doing back office, admin and marketing work for businesses in Australia and New Zealand, and later on we started ube, a small studio that builds Astro, Sanity and Shopify sites.

Salon Distribution is where those two things meet the trade I know. Distributors are good at relationships with salons and with brands, but most don't have the time or the people to run a modern Shopify store, stay on top of stock and back orders, answer every salon and back up their reps as well. That's the bit we take on.

I run the business from Dunedin, New Zealand, and if you call, you'll talk to me.

Ben Carter

Ben and a colleague standing arm in arm outside the Zotos head office, beside a slate water feature
At Zotos head office, 15/08/2013

From the colour wall to the warehouse.

A few pictures from the years I spent in the trade, and from the family who got me into it.

  • Cartons and pallets of stock stacked down a warehouse aisle between shelves of product

    01/10/2010

    The warehouse, mid delivery.

  • A mockup of black and white window posters on the corner shopfront of John’s Hair Studio

    10/10/2010

    Window graphics for John’s Hair Studio in Toowoomba, as a mockup.

  • The finished Senscience window posters on the corner shopfront of John’s Hair Studio

    09/11/2010

    And a month later, on the shopfront.

  • The Salon Support website from 2012, with the Senscience, ISO, Bain de Terre, Diamond Shine and Cover Line logos

    12/07/2012

    Salon Support, importing and distributing Senscience, ISO, Bain de Terre, Cover Line and more.

  • Ben and a guest smiling at an evening industry event, a glass of wine in her hand

    11/08/2012

    An industry night out.

  • Ben with his arm around a hairdresser in a salon, a backwash basin and timber stairs behind them

    16/08/2012

    Ben, with John Lindenberg, called monthly for 8 years to change Queensland's largest Wella account.

  • A toddler in an alphabet cape getting a haircut on a workbench out the back

    15/11/2012

    Mum cutting my son's hair.

  • A toddler at an office desk holding a phone handset and pressing a key on the keyboard

    17/11/2012

    And on the phones two days later.

  • Ben smiling beside a floor to ceiling wall of hair colour tubes, training heads lined up along the top shelf

    20/11/2012

    A colour change out for Toowoomba TAFE.

  • Ben pointing up at the Zotos sign above the glass doors of its head office

    15/08/2013

    Under the Zotos sign.

  • Ben taking a selfie with his family on a clifftop above a beach and green hills

    09/04/2026

    Home in Dunedin today.

Growing the team in Balanga City.

The team has been doing back office work for Australian and New Zealand businesses since 2011, and it has grown to about 130 people. They work your hours and they are managed by us, and the people who work on your business work on it every day.

See what the office team does

  1. A crowded selfie of the office team holding red envelopes

    16/12/2016

    The office team at Christmas.

  2. Ben sitting with four team members on stone steps in front of carved timber doors

    01/03/2017

    Ben with the team on the front steps.

  3. A long, bare office floor with white tiles and a vaulted ceiling

    03/10/2017

    A new, empty floor.

  4. The same floor fitted out with timber desks, chairs and screens

    15/12/2017

    The same floor ten weeks later.

  5. Ben standing in the fitted out office between rows of desks

    20/02/2018

    Ben in the new office.

  6. A larger team crowded together on the office floor in front of a painted mural

    23/12/2021

    Christmas 2021.

  7. The team gathered in front of the desks, a framed certificate held up in the front row

    28/07/2023

    The whole office together.

  8. The whole team gathered outdoors under the trees, smiling at the camera

    May 2025

    The whole team outdoors.

  9. Ben taking a selfie with team members at a table by the beach

    13/06/2026

    A beach day with Ben and the team.

  10. Ben with team members and guests around a set dinner table in a modern office

    15/06/2026

    Hosting guests for dinner in the office.

  11. Ben and the team waving in front of green and silver balloons and a number ten, flowers and a plaque in the middle

    07/09/2026

    A ten year anniversary in the office.

  12. The team on a blue indoor court holding up the club flag

    11/09/2026

    The team pickleball club.

How we're different

  • We know the trade

    Nobody here needs a shade system, a case pack or a brand agreement explained to them, which saves you the first month of every project you have ever run with an agency.

  • One partner for all of it

    The website, the marketing and the office team answer to the same people, so when something goes wrong there is one phone number and nobody to point at.

  • You own everything

    Every store, domain and account is in your name from the first day, and it stays that way.

Let's connect

All true partnerships start with a conversation.

Book a call with Ben