For distributors who sell colour by the shade.
A colour range is hundreds of small tubes that all look the same in a spreadsheet, and a salon that runs out of 6.1 on a Friday does not care how hard that is to manage. We build for the way colour is actually ordered.
What usually goes wrong
- Stock is held at shade level, and the website shows a range as in stock when the three shades everybody wants ran out on Tuesday.
- Colour charts, developer guides and mixing ratios live in PDFs that reps email around, and nobody is sure which version is current.
- Your brand agreements give you a territory, and the website has no way of respecting it.
What we build instead
- Shade level stock and ordering, with a grid a colourist can fill in the way they would fill in an order pad.
- Colour charts and developer guides published once on the brand pages, so the rep and the salon are reading the same thing.
- An education calendar salons can book from, with reminders that go out on their own.
- Professional only lines kept behind the trade login, and territory rules applied at the account level.
